Win More PR Retainers with Data-Driven Pitch Insights
Understand what closes new business and what kills proposals
Close more PR retainers at higher values by analyzing new business calls to understand what demonstrates value and differentiates your agency.
Challenges You Face
Difficult to Demonstrate ROI in New Business Pitches
Prospects question PR value because media coverage is hard to quantify. Without analyzing successful new business calls, you can't identify which ROI discussions—brand awareness, thought leadership, crisis prevention—actually resonate and close deals.
Competing Against In-House PR Teams and Freelancers
Companies question whether they need an agency when they have internal comms staff or can hire freelance writers. You struggle to articulate your differentiation—strategic counsel, media relationships, integrated campaigns—without data on what actually wins business.
Long Sales Cycles with Multiple Stakeholder Approvals
PR deals involve CMOs, communications directors, and sometimes CEOs across numerous calls. You lose track of which stakeholders raised which concerns about measurement, budget, or scope, making follow-up proposals generic rather than targeted.
Inconsistent Retainer Pricing Across Account Directors
Some account directors close $15k/month retainers while others struggle at $5k. Without analyzing how top performers justify fees, demonstrate value, and handle budget objections, you're leaving revenue on the table.
How Callbricks Solves This
ROI Articulation Pattern Analysis
Analyze won new business calls to identify which ROI discussions resonate most. See whether emphasizing media placement volume, share of voice metrics, executive visibility, or crisis management value closes more deals.
Differentiation Intelligence vs. Alternatives
Track competitive comparisons across calls—in-house teams, freelancers, other agencies. Identify how successful account directors position agency value through strategic counsel, media relationships, and integrated campaigns that alternatives can't replicate.
Multi-Stakeholder Objection Tracking
Map objections and concerns across calls with different stakeholders. Identify when CFOs raise budget concerns, when CMOs question measurement, and when CEOs focus on reputation protection—then address each systematically in proposals.
Retainer Pricing Justification Library
Capture how top performers defend premium pricing, demonstrate value beyond media placement, and handle discount requests. Build fee defense playbooks that help all account directors close at higher retainer values.
Real Use Cases
- ●Analyze 75 won new business calls to identify the 3 most effective ways top ADs demonstrate PR ROI to skeptical CFOs
- ●Track in-house PR objections to build battlecards showing unique agency value through media relationships and strategic counsel
- ●Create stakeholder-specific proposal templates addressing measurement concerns (CMO) vs. budget concerns (CFO) vs. reputation risks (CEO)
- ●Identify that prospects mentioning 'thought leadership' in discovery close at 40% higher retainer values than those focused on press releases
- ●Build training materials for junior ADs using real pitch call examples of excellent value articulation and objection handling
Frequently Asked Questions
Start Mining Your Sales Calls Today
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