Data-Driven Sales Coaching Built on Real Conversations
Coach with precision using actual call examples, not theory
Scale your coaching impact by using AI to surface coachable moments and real call examples, proving improvement with measurable data.
Challenges You Face
Generic Training That Doesn't Stick
You deliver roleplay sessions and abstract training, but reps struggle to apply concepts to real calls. Without anchoring coaching to actual customer conversations, your lessons feel theoretical and disconnected from the messy reality of live sales.
Can't Scale 1-on-1 Coaching Across Large Teams
You have bandwidth to deeply coach 5-10 reps, but your organization has 50+ sellers. You need a scalable way to identify who needs help with what, and deliver targeted coaching without reviewing every single call manually.
No Way to Measure Coaching Effectiveness
You invest hours coaching reps on objection handling or discovery techniques, but have no systematic way to measure whether they're actually improving in real conversations. Feedback loops are slow and anecdotal rather than data-driven.
Reps Make the Same Mistakes Repeatedly
You notice patterns—reps talking over prospects, failing to ask about budget, or crumbling under pricing pressure—but you can't efficiently surface these moments across hundreds of calls to coach at scale.
How Callbricks Solves This
Coaching Playlists from Real Calls
Create curated coaching playlists by filtering calls based on objection type, rep, outcome, or sentiment. Share specific call moments showing both effective and ineffective techniques, making coaching concrete and immediately applicable.
Rep Performance Tracking Over Time
Track individual rep improvement with quantifiable metrics like talk-time ratio, objection handling frequency, sentiment trends, and question quality. Prove coaching impact by showing measurable behavior changes before and after interventions.
Automated Call Scoring & Flagging
Set up automatic alerts for coaching moments—when reps exceed 70% talk time, fail to uncover budget, or encounter new objection types. Focus your limited coaching hours on the highest-impact opportunities identified by AI.
Best Practice Libraries by Scenario
Build searchable libraries of top-performing calls organized by scenario—first calls, demos, pricing discussions, objection handling. Reps self-serve coaching by learning from real examples rather than waiting for your availability.
Real Use Cases
- ●Build a playlist of 10 calls showing excellent vs. poor discovery questioning for new hire training
- ●Track how a struggling rep's talk-time ratio improves month-over-month after coaching interventions
- ●Create automated alerts when any rep encounters 'budget' objections to provide just-in-time coaching
- ●Develop a certification program where reps must demonstrate objection handling skills shown in example calls
- ●Export sentiment analysis to identify reps whose calls consistently trend negative for deeper 1-on-1s
Frequently Asked Questions
Start Mining Your Sales Calls Today
Join agencies and sales coaches who use Callbricks to extract actionable intelligence from every conversation.