Drive Predictable Revenue with Data-Driven Sales Leadership
Turn sales conversations into actionable insights for consistent quota attainment
Hit revenue targets consistently by analyzing sales conversations to identify top performer behaviors, improve coaching, and optimize your entire sales process.
Challenges You Face
Inconsistent Performance Across Sales Team
Some reps consistently hit quota while others struggle. You suspect it's about discovery quality or objection handling, but without analyzing actual conversations, you're coaching based on outcomes instead of behaviors.
Pipeline Forecast Accuracy Issues
Reps say deals are 'going well' but you can't verify. You get surprised by slipped deals and missed quarters because you lack visibility into actual buyer engagement and conversation quality beyond rep self-reporting.
Difficult to Scale What Top Performers Do
Your best reps close 3x more than average, but you can't articulate exactly what they do differently. Discovery questions? Objection handling? Relationship building? You need to codify and replicate their behaviors across the team.
Time-Intensive One-on-One Coaching
You spend hours in 1:1s and deal reviews, but coaching is reactive and anecdotal. You need data on where each rep needs improvement—discovery, qualification, objection handling, closing—to make coaching sessions more impactful and efficient.
How Callbricks Solves This
Performance Analytics by Sales Behavior
Go beyond activity metrics to analyze conversation quality—talk-listen ratios, discovery thoroughness, objection handling effectiveness, next-step clarity. Identify exactly which behaviors separate top performers from the rest of your team.
Deal Health Scoring Based on Conversation Data
Surface early warning signs in actual calls—declining buyer engagement, unresolved objections, missing stakeholders, vague next steps. Improve forecast accuracy by coaching reps on deals that need intervention before they slip.
Top Performer Playbook Extraction
Analyze calls from your best reps to identify specific behaviors—discovery questions, objection responses, value positioning—that drive higher close rates. Build playbooks based on what actually works in your sales environment, not generic best practices.
Targeted Coaching with Conversation Insights
Identify coaching opportunities at scale—reps who talk too much, skip discovery, struggle with pricing objections, or fail to secure next steps. Focus 1:1s on specific, data-backed behaviors instead of general performance discussions.
Real Use Cases
- ●Identify that top performers ask 12 discovery questions on average vs 5 for underperformers, then coach entire team on thorough discovery
- ●Surface that deals with 3+ stakeholders engaged in calls close at 70% vs 25% for single-contact deals—update qualification criteria
- ●Build objection handling playbook from 50 calls where top reps successfully overcame 'too expensive' and 'already using competitor X'
- ●Flag deals for intervention when buyer engagement drops (fewer questions, shorter calls) before they officially slip in the pipeline
- ●Reduce ramp time for new hires from 6 months to 3 months by showing them real examples of successful discovery and demos
Frequently Asked Questions
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