A–Z referenceSales intelligence terminology

Sales Intelligence Glossary

Master the language of modern sales intelligence. From conversation analytics to revenue operations, learn the terms that top-performing agencies use every day.

C

Conversation Intelligence

Conversation intelligence is the use of AI and natural language processing to analyze sales conversations, extracting actionable insights like objections, buying signals, and competitive mentions. Unlike basic call recording, conversation intelligence transforms unstructured dialogue into structured data that sales teams can use to improve performance, coach reps, and understand why deals are won or lost.

S

Sales Coaching

Sales coaching is the ongoing process of developing sales reps' skills, behaviors, and performance through structured feedback, practice, and reinforcement. Effective sales coaching goes beyond telling reps what to do — it uses data from actual sales conversations to identify specific improvement areas, demonstrate best practices from top performers, and measure progress over time.

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